Our Team

Tom True

Executive Director

Tom in an enthusiastic advocate of our history and heritage with experience working internationally in major cultural institutions including the British School in Rome.

Sara Bowie

Office and Retail Manager

Sara has a wealth of experience in successful arts management, from arts centers to the general management of Hay Festival, as well as her own independent gallery, which was recognized as a Centre of Excellence by the Crafts Council.

Mari Fforde

Activities and Learning Manager

Mari is a passionate educator and advocate of the history of Hay. She has a long association to the castle, having worked during the development phase of the renovation project.

Helen Lowther

Events Manager

Helen is planning events with great energy and creativity as our new Events Manager. She has a decade’s experience in the events and hospitality industry between London and Hay.

Helen Furnell

Volunteer Coordinator

Helen has worked locally in a variety of retail roles most recently as Manager of Richard Booth’s Bookshop. She brings a special set of skills in customer service and staff training.

Rachel Ferrington

Facilities Manager

Rachel has been working in heritage and education for many years and has specialist skills in decorating and construction as well as a background in ceramics. She is well known around Hay as Girl Friday.